Interview: Film Making in Africa

My dad loves country music and we have always listened to it together since I was young and that’s where it started. Growing up, as much as I love other genres, country music has a special place.

NAIROBI, Kenya, February 16, 2020/-- Today we welcome a filmmaker at heart, a radio and TV host. We touch on radio, vernacular content, content regulation among other topics.

Let Kikao begin...

[Question 1] Demystify Irene Naitore?

Irene is a happy soul, enjoying the gift of life to the maximum. Professionally I’m a film maker currently in editing and production departments. Moreover, I host a country music show at Weru FM as well as a weekly wedding and talk shows on weru TV. I also do marketing and content creation consultancy.

[Question 2] Take us through your journey in Radio.

It began in July 2017 at Weru FM, which is a sister station to Weru TV, and was starting out then. This July will be my 3rd year presenting country music on radio every Sunday starting 4 PM till 7 PM. I expressed my interest and love for country music to the management and I was given a chance to host a show when Weru FM began. For this, I’m forever grateful. This is because I got to share my passion with other country music lovers. In addition radio is a great platform to share and discuss emerging issues with the audience and to learn from each other as we get entertained. I have enjoyed every bit of being on radio and all I can say is, it can only get better!

[Question 3] President Uhuru Kenyatta recently gave a directive on content regulation with the establishment of a National Rights Registry. Give us your opinion on this?

I think it is a good move because it is true that artists don’t get ROI from their work and that can be discouraging especially to an industry that is still growing and with majority being the youth. I hope Kenya Copyrights Board will be streamlined and be beneficial to the Artists, otherwise they are better off earning from the digital platforms because some make quite some amount.

[Question 4] Let’s talk about vernacular content in Kenya. Do we expect the current consumption to increase and why?

Yes, I think that vernacular content will be consumed more as we progress due to the devolved units. Counties are welcoming professionals by the day due to many professional and business opportunities created by devolution hence making individuals consume more local content to fit in the society.

[Question 5] Is there anything we can learn from the current trend in African Film Production?

The content has improved immensely and globally relatable content is now coming from Africa. The entry of media service providers like Netflix into the African market is a good sign to the industry.

[Question 6] Steve Jobs is a pioneer in the film making industry. How should we remember him?

He will be remembered for bringing Pixar, the animation studio which brought CGI to life forever changing the movie going experience. The lovers of Toy Story, Cars, Ratatouille and many other animation movies know this best.

[Question 7] Your love for Country Music is unparalleled. Tell us more?

Country music is simple music that tells the truth.

My dad loves country music and we have always listened to it together since I was young and that’s where it started. Growing up, as much as I love other genres, country music has a special place.

I love the stories told in the songs as most are relate to real life situations that people go through. I call it my music therapy because There is a country, song for every situation in life!

The written interview was compiled by Phineahs Munene – Co-founder of Wazo Moja for Irene Naitore – of Weru TV

Distributed by Wazo Moja on behalf of Weru TV

SOURCE

Weru TV