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Featured Piece

NAIROBI, October 03, 2017/ -- Jumia Travel (Jumia Group) the leading online travel booking company today announced the analysis of the Q3 Customer Behavior and Online Trends, which reveals insights into customer shopping habits and forecasts predictions for hotel bookings in Kenya.

The report indicates that while desktop bookings still take lead in the flight and hotel booking frontier, mobile devices continue to grow their following, giving a positive edge to retailers who invest on good apps and mobile experience. Mobile bookings increased from 41 per cent in Q2 to 44 per cent while desktop bookings saw a slight decline from 59 per cent to 56 per cent in the same period.

Cyrus Onyiego, Country Manager for Kenya predicts that the trend can only grow, as more shoppers and travelers embrace both mobile and cross-device shopping experience. Terming smartphones as the primary contact for ecommerce, the country manager expresses the need for suppliers to create a seamless purchase process as consumers transit from eCommerce to mCommerce, as well as adopt effective mobile-centric marketing strategies.

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